Portal · Self-service
Customers orderthemselves.
Customers log in, see your catalog at their prices with live supplier availability, and order in minutes. The routing happens without anyone touching the order.
01 / 11Solutions
FOR DROPSHIPPINGSolutions · For Dropshipping
Sell the whole catalog
without a warehouse
B2B Point turns supplier catalogs into your own branded B2B store: their live stock and cost prices come in automatically, your margins and price lists go on top, and confirmed orders route straight to the supplier who ships direct to your customer. You keep the brand, the margin and the customer relationship, without touching a box.
02 / 11The problem
STATUS QUODropshipping scales your catalog.
And multiplies your admin.
Selling without stock sounds simple until you're doing it: supplier price files in five formats, stock levels that were true yesterday, orders forwarded by email and confirmed by nobody. One oversold item or one order that sat in an inbox over the weekend, and it's your reputation on the line, not the supplier's.
B2B Point automates the whole chain: supplier catalogs and live stock feed in continuously, your margin rules price everything automatically, and a confirmed order routes to the right supplier in seconds, with tracking and invoices flowing back under your brand. Your customers never see the supplier; your team never re-types an order.
03 / 11The flow
CLICK TO DOCKThe dropship flow
From customer click to supplier's dock
The customer orders once. Behind the scenes, B2B Point prices, routes, splits and tracks, and everything lands in the same clean order stream.
Routing · Your rules
Every order findsits supplier.
Routing priorities are your call, per product, per category or per customer. When a supplier is out, the order falls through to the next rule automatically.
PIM · Feeds
Every supplier,one clean catalog.
Manufacturer feeds, importer price lists, CSV, XML and API sources map into one PIM catalog, with your margins, your names and your stock levels.
What you get
Growth withoutwarehouse costs.
Add a supplier and your catalog grows by a thousand SKUs overnight, with no inventory risk, no extra headcount, and margins protected by rules instead of vigilance.
04 / 11Capabilities
WHAT YOU GETBuilt for selling stock you don't hold
Supplier feeds, automatic order routing, margin rules and white-label fulfilment are first-class features, not workarounds bolted onto a consumer webshop.
Live supplier feeds
Catalogs, cost prices and stock sync continuously from suppliers via API, EDI, CSV or XML. When a supplier runs out, the item shows it instantly, so overselling stops being a business model risk.
Automatic order routing
A confirmed order reaches the right supplier in seconds, by your rules: preferred supplier, best cost, closest warehouse or whoever has stock. No inbox, no forwarding, no Monday backlog.
Margin & pricing rules
Set markups per supplier, category or customer group. When a supplier changes cost prices overnight, your sell prices recalculate automatically, and your margin floor is never breached.
Split & multi-supplier orders
One customer order can span three suppliers. The platform splits it behind the scenes, tracks each shipment separately and presents the customer one order, one confirmation, one invoice.
White-label under your brand
Customers order in your portal, at your prices, and get confirmations, tracking and invoices with your name on them. Suppliers stay invisible. The customer relationship stays yours.
Hybrid: own stock + dropship
Stock your fast movers, dropship the long tail. Per product you choose the fulfilment path, and accounting, tracking and stock sync stay consistent across both, in one ERP-connected flow.
Your supplier has a strange feed format? We'll build the connector.
A supplier who only emails Excel files, custom routing priorities, branded packing slips, marketplace channels on top of the portal. We analyse how your dropship chain runs and build the missing piece. You don't change your process to fit the software; the software is fitted to you.
05 / 11How it works
ONBOARDINGFrom first supplier feed to fully automated routing
Most dropship sellers launch with their first suppliers in about three weeks, with our onboarding team connecting and validating the feeds alongside yours.
Get a Quote →- 01
Connect supplier feeds
We hook up each supplier's catalog, cost prices and stock, via API, EDI, CSV, XML or a portal export, and merge everything into one clean catalog with your product names and categories.
- 02
Set margins & routing rules
Markups per supplier, category and customer group; routing priorities like preferred supplier, best cost or fastest shipping; credit limits and net terms, configured to match how you sell, not a template.
- 03
Invite your customers
Each account logs into your branded portal and sees the full catalog at their prices, with live availability. No hint of which supplier is behind which product.
- 04
Orders route themselves
Confirmed orders route to the right supplier automatically; tracking numbers and shipping confirmations flow back to the customer under your brand, and invoices sync to your accounting. You handle exceptions. The platform handles the rest.
06 / 11Dual system
STOREFRONT + ENGINETrue power of the dual system
Your own storefront.
Logic in B2B Point.
Buyers shop a branded front. Feeds, PIM, margins, routing and ERP stay in B2B Point. Change once. Every channel stays honest.
Buyers see this
Drag the Dual sync- Branded storefront or portal
- Catalog, search, cart, checkout
- Buyer-facing design & UX
Ops run here
- Feeds & PIM mapping
- Prices, margins, credit
- Routing, stock, ERP sync
07 / 11Your stack
ALSO ON B2B POINTPortal alone is not enough
Dropship sellers usually need the portal plus the systems around it. Connect feeds and ERP, sell on a storefront, or hand distributors a cleaner channel.
96%of orders routed with zero touch
3×catalog growth without new stock
-90%less time forwarding orders
“We went from 800 stocked SKUs to 9,000 sellable ones in one quarter, without renting a single square metre of warehouse. Orders route to suppliers on their own; we just watch the margin report.”
09 / 11Case studies
PROOF OF WORKSellers who made the switch
Teams who moved from price files and email forwarding to automated dropship routing.
+38%reorder rate in 6 months
“Bars and shops reorder on their phones now. Our reps finally sell instead of re-typing orders from voicemail.”
Brauhaus · Beverage wholesaleRead story →
14hsaved every week on admin
“Price lists, stock and invoices used to live in five spreadsheets. Now it's one portal, and zero Monday-morning corrections.”
Nordvik · Home goods distributionRead story →
2.4×online wholesale revenue in year one
“Contract pricing per account was the blocker. B2B Point handled it out of the box, synced live with NetSuite.”
Veldt Supply · Industrial distributionRead story →
3×catalog growth without new stock
“Supplier feeds land in PIM, our margins sit on top, and buyers never see who ships. We grew the catalog without growing the warehouse.”
Everspring · Plant dropshippingRead story →
Industries
Whatever you sell, it fits
Long-tail spare parts, seasonal collections, oversized furniture shipped direct from the maker. Dropship rules per category and supplier are built in.
Don’t see yours?. The rules engine adapts to any product logic.
10 / 11FAQ
OBJECTIONSCommon questions about dropshipping
How do you prevent overselling when we don't control the stock?
Supplier stock levels sync continuously, from real-time API feeds down to scheduled file imports. You can add safety buffers per supplier (show out of stock when fewer than 5 remain), and less reliable feeds can be dampened more aggressively. If an order still slips through, it's held as an exception for your team instead of silently failing at the supplier.
Do our customers see which supplier ships the order?
No. The portal, confirmations, tracking notifications and invoices all carry your brand and your prices. Suppliers receive only what they need to ship. Many will even include your branded packing slip. The customer relationship, and the data behind it, stays entirely yours.
What if one order contains items from three different suppliers?
The platform splits it automatically: each supplier gets their part, each shipment is tracked separately, and the customer still sees one order with one confirmation and one invoice. You see the full picture, including the margin per line, in one place.
How are returns and complaints handled when the supplier shipped the goods?
Returns are registered in the portal against the original order, and the platform knows which supplier shipped which line, so the claim routes to the right supplier with the right references. Your team decides the customer resolution; the supplier settlement is tracked separately, and credit notes sync to your accounting.
We stock some products ourselves. Can we mix own stock with dropshipping?
Yes. That's the most common setup. Stock your fast movers for speed and margin, dropship the long tail for range. Per product (or per rule) the platform decides the fulfilment path, and a single customer order can combine both: your warehouse ships part, suppliers ship the rest, the customer gets one clean order.
See your dropship flow on B2B Point
Bring one supplier's price file to a 30-minute call. We'll load it, put your margins on top and show an order routing from customer click to supplier confirmation, live.