Prices that only look right
Shopify Plus company catalogs help, until contract overrides, volume tiers, pack units and market exceptions pile up. Buyers see a price. Your margin spreadsheet says something else.
01 / 10Expertise
SHOPIFY B2BExpertise · Shopify B2B
Real wholesale on Shopify.Not a retail store in a suit.
Shopify Plus B2B gets company accounts and catalogs on the map. Contract pricing depth, credit, pack units, quick order and ERP truth still need a wholesale brain. We build the storefront, private apps and sync so trade buyers order like consumers, and your desk stops fixing the gaps.
02 / 10Problem
WHERE SHOPIFY STOPSNative Shopify B2B gets you started.Then the desk work comes back.
Agencies theme the store. Shopify ships company login. Your sales team still lives in email and spreadsheets for the exceptions that make wholesale, wholesale. That gap is where margin and trust erode.
Checkout that forgets the deal
Net 30, credit limits, deposit SKUs and approval holds need to survive checkout, payment capture and the invoice. Native B2B covers the happy path. Real wholesale rarely is the happy path.
Two truths: store and ERP
Stock, customers and orders edited in Shopify Admin and again in the ERP. Someone reconciles in Excel. That someone is your margin leaking out of the week.
03 / 10Contrast
ALONE VS EQUIPPEDKeep Shopify.Stop asking it to be your ERP.
We do not rip out Plus B2B. We complete it: storefront polish in Shopify, wholesale rules in B2B Point, systems talking both ways.
Shopify alone
Good storefront. Thin wholesale.
- Company catalogs with shallow contract overrides
- Net terms that break on edge-case carts
- Stock and prices stale vs the ERP
- Quick order bolted on with a third-party app
- Sales still emailing price lists for exceptions
Shopify + B2B Point
Trade-ready. Ops-ready.
- Contract prices, tiers and packs from one brain
- Credit, approvals and deposits that survive checkout
- Two-way sync with ERP, WMS and finance
- Quick order, CSV and reorder built for trade
- One team for theme, apps and wholesale logic
04 / 10Solution
GAPS WE CLOSEThree places wholesale breaks.We make them hold.
Pricing, checkout terms and operational sync. Close those and Shopify stops being a pretty catalog your team babysits.
Company accounts & pricing
Every buyer sees their contract. Every time.
We wire Shopify company accounts and catalogs to B2B Point price lists, so group prices, account overrides, MOQs and pack breaks stay authoritative. Change once. Storefront, cart and confirmation stay aligned.
- Customer groups & locations. mapped to B2B Point accounts with the right catalog visibility and payment terms.
- Volume tiers & pack pricing. piece, inner, case and pallet prices that update as the cart quantity crosses a break.
- Hidden and contract SKUs. assortments that only the right trade accounts can see or buy.
Checkout, credit & approvals
Net terms that survive the order, not just the cart.
Shopify Checkout Extensibility plus B2B Point credit rules means a buyer on Net 45 cannot overshoot their limit, and a deposit or approval hold does not disappear when payment is deferred.
- Net terms & credit checks. limits and payment methods enforced before the order is placed.
- Approval workflows. buyer submits, manager signs off, order releases to fulfillment with a full audit trail.
- Deposits & special lines. kegs, cores, returnables and surcharge lines that behave correctly on invoices.
Ops, sync & reorder
Shopify as the storefront. Your systems as the source of truth.
Private apps and two-way sync keep products, customers, stock and orders identical across Shopify, B2B Point and the ERP. Buyers get quick order, CSV upload and one-click reorder without your desk retyping lines.
- Quick order & CSV. SKU-first entry for buyers who already know the catalog.
- Live stock from WMS / ERP. availability that matches the warehouse, not last night's export.
- Orders that land clean. Shopify orders pushed with company, terms and line logic intact for fulfillment and finance.
05 / 10Scope
WHAT WE BUILDEverything Shopify needs.Built to run real B2B.
Themes, Hydrogen, private apps, Plus configuration and the integrations that keep ERP and warehouse in charge of truth. For large catalogs, B2B Point Pro imports, maps and syncs up to 50k SKUs into Shopify.
Custom Shopify themes
Trade-grade Online Store 2.0 themes: account-aware navigation, dense catalogs, and UX your buyers will actually use on a Monday morning.
Hydrogen & headless
When the catalog or UX outgrows Liquid, we ship Hydrogen / Remix storefronts on the same B2B Point APIs and Shopify commerce primitives.
Private Shopify apps
Checkout UI extensions, admin actions, customer account embeds and backend apps for pricing, credit, reorder and rep ordering.
Shopify Plus B2B setup
Companies, catalogs, quantity rules and payment terms configured properly, then extended where Plus stops and your wholesale rules start.
ERP & warehouse sync
Customers, stock, orders and invoices flowing both ways so Shopify never becomes a second ledger.
D2C + B2B on one shop
One Shopify store for consumers and trade: shared catalog, separate price books, separate checkout rules, one ops team.
06 / 10Catalog
B2B POINT PROGo beyond Shopify catalog limits.Sync up to 50k SKUs with Pro.
With B2B Point Pro you import full product and stock data, map fields, run data functions and modifications, translate attributes, apply pricing models, then push only clean, channel-ready products to your Shopify store. Small-store catalog ceilings stop being the ceiling.
50kSKUs synced with ease
Fullproduct + stock import
Cleanonly good products to Shopify
Import & stock sync
Bring full product and stock catalogs into B2B Point Pro from ERP, feeds or files. Keep availability current before anything hits Shopify.
Data mapping
Map source fields to clean catalog attributes. Supplier codes, packs, barcodes and custom fields land where Shopify and buyers expect them.
Data functions
Transform values on the way in: normalize units, compute pack sizes, fill defaults and derive fields without spreadsheet gymnastics.
Data modifications
Bulk edits and rule-based fixes before publish. Fix titles, categories and attributes in one place, then push only good products.
Data translations
Localize titles, descriptions and attributes for multi-market Shopify stores from the same master catalog.
Pricing models
Apply list, group and formula pricing in Pro, then send storefront-ready prices with the products that sync to Shopify.
07 / 10Proof
CASE STUDIESShopify in front.Wholesale that holds.
Builds where the theme, apps and B2B engine launched as one project.
Shopify themeB2B Point
+38%
more reorders in six monthsCustom Shopify theme for 340 bars and retailers. Keg deposits, net terms and delivery routes run in B2B Point; buyers reorder without calling the desk.
Read story →
Shopify PlusB2B PointERP sync
2.4×
online wholesale revenue, year onePlus company accounts for trade, consumer storefront for D2C. Contract pricing and NetSuite sync through B2B Point so finance stopped reconciling two systems.
Read story →
Private appB2B Point
0
manual price list spreadsheets after launchPrivate Shopify app for account pricing and quick order. Sales stopped emailing Excel price books; buyers see live contract prices in the store.
Read story →08 / 10Process
AUDIT → FIRST ORDERFrom Shopify audit.To first trade order.
01Step Shopify B2B audit
We map what Plus already covers, where workarounds live, and which rules belong in B2B Point, apps or checkout extensions.
02Step Engine & catalog
Price lists, companies, credit and stock rules configured in B2B Point against your real accounts, not demo data.
03Step Theme, apps & sync
Theme or Hydrogen build, private apps, Plus B2B config and two-way sync, with weekly demos on a staging store.
04Step Launch & grow
Migration, go-live and a Shopify growth roadmap: speed, SEO, CRO and new wholesale features with the same team.
09 / 10FAQ
QUESTIONSCommon questions
Straight answers before you book a Shopify B2B architecture session.
Do we need Shopify Plus for B2B?
Plus unlocks native company accounts, catalogs and B2B checkout features, so we recommend it for serious trade volume. On Shopify or Advanced we still ship real B2B with private apps and B2B Point when Plus is not on the table yet.
How is this different from Shopify's native B2B?
Native B2B is a solid foundation for company login and catalogs. We keep it, then put contract pricing depth, credit, approvals, pack units, quick order and ERP sync where Shopify stops: in B2B Point and purpose-built apps.
Can we run D2C and wholesale on the same Shopify store?
Yes. That is a common pattern. Consumers get the retail experience; logged-in companies get their catalogs, prices and terms. One product catalog, two commercial logics, one ops team.
Will you replace our existing Shopify theme?
Only if it cannot carry trade UX. Sometimes we extend a solid theme with account-aware templates and apps. Sometimes we rebuild because the catalog density and reorder flows were never designed for wholesale.
How do you handle ERP and warehouse systems?
Shopify stays the storefront. B2B Point orchestrates pricing and orders. ERP and WMS remain masters of inventory, customers and financials where they should. We sync both ways so nobody retypes lines.
What about Hydrogen vs Online Store?
Most wholesalers ship faster on a custom Online Store 2.0 theme. We move to Hydrogen when you need headless performance, custom UX or multi-channel front-ends on the same commerce and B2B logic.
Can Shopify handle our large catalog?
Shopify is the storefront. B2B Point Pro is where you import, map, transform, translate and price at scale, then push clean products and stock. Catalogs up to about 50k SKUs are a normal Pro workload, without asking Shopify Admin to be your PIM.
Show us your Shopify store.We’ll map the wholesale gaps.
A free architecture session: Plus B2B fit, app and theme scope, integration map and an honest estimate. New build, rescue or D2C store adding trade.