Plugin soup that barely holds
A B2B plugin, a quote plugin, tiered pricing and three sync tools. Each update breaks another. Nobody owns the stack, so ops owns the firefighting.
01 / 11Expertise
WOOCOMMERCE B2BExpertise · WooCommerce B2B
Complex WooCommerce systems.Built for real B2B, not plugins.
We design and build custom WooCommerce stores for manufacturers and wholesalers: modules, functions, custom checkouts, full automation, PIM and B2B Point, on both the storefront and the backend. When the business is complex, the system should be engineered, not assembled from the plugin directory.
02 / 11Problem
WHERE WOO BREAKSWooCommerce can do anything.Most stacks prove it the hard way.
Plugin stacks, retail themes, choking catalogs and manual ops between Woo, PIM and ERP. For manufacturers and complex wholesalers, that is not a store. It is a liability that looks like ecommerce.
Retail themes forced into trade
Pretty storefront, shallow logic. Contract prices, MOQs and approvals bolted on until checkout lies and the ERP disagrees.
Manufacturer catalogs that choke
Tens of thousands of SKUs, packs and multi-warehouse stock. Out-of-the-box Woo slows down, search fails, imports become overnight jobs.
Automation that never arrives
Woo, PIM and ERP still meet in spreadsheets. Orders retyped, stock stale, no single pipeline from catalog publish to fulfillment.
03 / 11Contrast
PLUGINS VS SYSTEMKeep WooCommerce.Stop stacking plugins forever.
We do not abandon WordPress. We engineer it: custom storefront and backend, B2B Point for wholesale rules, PIM for catalog truth, automation for the rest.
Typical Woo B2B stack
Flexible. Fragile.
- Marketplace B2B plugins fighting each other
- Checkout that cannot carry real trade terms
- Slow catalogs once SKUs leave the thousands
- Manual CSV between Woo, PIM and ERP
- Theme hacks nobody wants to maintain
Woo + B2B Point system
Complex. Controlled.
- Custom modules owned as one system
- Checkout and logic built for your rules
- Large manufacturer catalogs that stay fast
- PIM + B2B Point + Woo automated end to end
- Backend and storefront sharing one truth
04 / 11Solution
HOW WE BUILD ITCheckout. Logic. Automation.Engineered for your model.
Three layers that turn WooCommerce into a real B2B operating system for manufacturers and trade.
Custom checkouts
Checkout built around your deal, not a template.
We engineer WooCommerce checkout for net terms, credit checks, deposits, quote-to-order and multi-step B2B flows. Hooks and custom modules, not a fragile plugin pile.
- Net terms & credit at checkout. limits and payment methods enforced before the order is placed.
- Quote-to-order paths. buyers request, reps adjust, approved carts convert without retyping.
- Deposits and special lines. returnables, surcharges and contract lines that survive into invoices.
Custom logic & modules
Your rules in code. Not in someone else's plugin settings.
Customer groups, visibility, volume tiers, license-gated catalogs, rep ordering and manufacturer-specific workflows as custom Woo modules wired to B2B Point.
- Purpose-built plugins. written for your process, versioned and owned with the rest of the system.
- Backend + storefront parity. admin tools and buyer UX share the same rules, not two interpretations.
- Individual cases. one-off manufacturer or distributor logic without breaking the core.
Full system automation
Orders, stock and customers move without the desk.
WooCommerce, B2B Point, PIM and ERP talk both ways. Imports, pricing, stock and order handoff run on schedules and events, not CSV Fridays.
- Two-way ERP / WMS sync. customers, stock and orders stay identical across systems.
- PIM-fed catalogs. clean products pushed to Woo after mapping, functions and quality checks.
- Ops that scale. large manufacturer catalogs without overnight import drama.
05 / 11Scope
WHAT WE BUILDCustom stores. Modules. Automation.For manufacturers and beyond.
From greenfield WooCommerce B2B builds to large manufacturer catalogs and one-off commercial cases. For catalog scale, B2B Point Pro imports, maps and syncs up to 50k SKUs into Woo.
Custom WooCommerce stores
Trade-grade themes and templates: dense catalogs, account-aware UX and content pages that actually sell complex products.
Custom modules & plugins
Pricing, quotes, visibility, packs, licenses and manufacturer workflows as maintainable modules, not a marketplace grab-bag.
Custom functions & hooks
Deep Woo and WordPress hooks for cart, checkout, emails and admin. The logic you need, where the platform expects it.
Full system automation
Scheduled sync, event-driven order flow, stock updates and catalog publish pipelines from PIM through to Woo.
Large manufacturer stores
Performance-tuned Woo for big catalogs: caching, search, hosting and data architecture that keep 10k to 50k+ SKUs usable.
Individual / bespoke cases
One-off commercial rules, multi-brand setups and rescue rebuilds when an agency stack no longer matches the business.
06 / 11Architecture
COMPLEX SYSTEMSPIM. B2B Point. Custom logic.Backend and storefront as one.
The main idea: WooCommerce is the chassis. Around it we build a complete system, catalog truth in PIM, wholesale rules in B2B Point, custom checkout and modules for your edge cases, automation tying ERP and warehouse in. Front office and back office stop arguing.
B2B PIM
Master product data, imports, attributes, media and quality. Woo receives channel-ready SKUs, not raw feeds.
B2B Point
Price lists, company accounts, credit, MOQs and orders. The wholesale brain Woo and the ERP both trust.
Custom checkout
B2B checkout flows engineered for your terms, approvals and edge cases on WooCommerce, not a generic plugin.
Custom logic
Modules and functions for the rules that make your manufacturing or distribution model unique.
Storefront
Buyer-facing Woo themes and experiences that make large catalogs searchable, shoppable and on-brand.
Backend systems
Admin tools, ERP bridges, warehouse sync and ops screens so the desk runs the business, not the plugins.
07 / 11Catalog
B2B POINT PROLarge WooCommerce catalogs.Sync up to 50k SKUs with Pro.
With B2B Point Pro you import full product and stock data, map fields, run data functions and modifications, translate attributes, apply pricing models, then push only clean, channel-ready products to WooCommerce. Manufacturer-scale catalogs without asking wp-admin to be your PIM.
50kSKUs synced with ease
Fullproduct + stock import
Cleanonly good products to Woo
Import & stock sync
Bring full product and stock catalogs into B2B Point Pro from ERP, feeds or files before anything hits WooCommerce.
Data mapping
Map source fields to clean attributes. Manufacturer codes, packs, barcodes and custom fields land where Woo and buyers expect them.
Data functions
Transform values on the way in: normalize units, compute packs, fill defaults and derive fields without spreadsheet work.
Data modifications
Bulk edits and rule-based fixes before publish. Fix titles, categories and attributes, then push only good products.
Data translations
Localize titles, descriptions and attributes for multi-language Woo stores from the same master catalog.
Pricing models
Apply list, group and formula pricing in Pro, then send storefront-ready prices with products that sync to Woo.
08 / 11Proof
CASE STUDIESIndividual cases.Complex systems that shipped.
Manufacturer and wholesale builds where Woo, PIM, modules and B2B Point launched as one project.
WooCommerceCustom pluginB2B Point
2.4×
online wholesale revenue, year oneContent-heavy Woo store with a custom quote-to-order module. Contract pricing and NetSuite sync via B2B Point for an industrial manufacturer.
Read story →
Woo + PIMB2B Point Pro
18k
SKUs live without catalog latencyLarge manufacturer catalog mapped in Pro, performance-tuned Woo storefront, account prices from B2B Point. Search and category browse stayed fast at scale.
Read story →
Custom syncB2B Point
0
manual re-entry between Woo and ERPFull automation for customers, stock and orders. Individual packing and pricing rules in custom modules; finance stopped reconciling two ledgers.
Read story →RebuildCustom checkoutB2B Point
1
owned system after agency rescueAbandoned plugin stack replaced with custom checkout, credit rules and B2B Point. Same buyers, one codebase the ops team can actually run.
Read story →09 / 11Process
AUDIT → FIRST ORDERFrom systems audit.To first trade order.
01Step WooCommerce systems audit
We map plugins, custom code, catalog size, checkout hacks and integration debt. Then we decide what to keep, rebuild or replace.
02Step Engine, PIM & rules
B2B Point and PIM configured with real accounts, price lists and catalog rules before the storefront is finalized.
03Step Store, modules & automation
Custom theme, plugins, checkout and sync pipelines built against staging, with weekly demos on your real logic.
04Step Launch & operate
Migration, go-live hardening and a growth roadmap: performance, SEO, new modules and catalog scale with the same team.
10 / 11FAQ
QUESTIONSCommon questions
Straight answers before you book a WooCommerce systems session.
Why WooCommerce instead of Shopify for B2B?
When you need deep custom logic, content-heavy selling, full code ownership or manufacturer-scale catalogs under your control, Woo is often the better chassis. We recommend the platform that fits the system, not a preferred logo.
Can you build truly custom WooCommerce systems?
Yes. That is the point of this practice: custom stores, modules, functions, checkouts and automation, with B2B Point and PIM as the wholesale and catalog brains. Not a theme plus five B2B plugins.
Do you work with manufacturers on large catalogs?
Regularly. We performance-tune Woo, feed it from B2B Point Pro / PIM, and keep storefronts usable at 10k to 50k+ SKUs with proper search, caching and hosting.
Will you take over an existing Woo store?
Yes. Rescues and replatforms are common: plugin debt, abandoned agency builds, slow catalogs. We audit, stabilize, then rebuild the parts that must earn revenue.
How does B2B Point relate to WooCommerce?
Woo is the storefront and content layer. B2B Point holds pricing, terms, credit and company accounts. PIM holds product truth. Custom modules glue the edges. WordPress never becomes a second ERP.
Can you automate the whole stack?
Yes. Product and stock import, mapping, pricing models, Woo publish, order export to ERP and warehouse updates can run as one automated system with monitoring and clear ownership.
What about individual or unusual business cases?
Bespoke rules are normal in manufacturing and distribution. We implement them as maintainable modules instead of fragile one-off hacks in the theme.
Show us your Woo stack.We’ll blueprint the system.
A free architecture session: custom modules, checkout, PIM, automation map and an honest estimate. New build, manufacturer catalog, or a rescue of plugin debt.