Out of the box is a ceiling
Native features get you to eighty percent. The last twenty is where your margin, compliance or vertical rules live, and where workarounds start.
01 / 08Services
APP DEVELOPMENTServices · App development
Custom apps for the last twenty percent.Where SaaS settings stop.
B2B Point is the product. App Development is how we bend it, and Shopify, WooCommerce and your ERP edges, to your vertical. Custom modules, private apps, individual workflows and advanced integrations, specified and shipped so the platform fits the business, not the other way around.
02 / 08Problem
WHERE OOTB STOPSPlatforms ship the common case.You are the uncommon case.
That is not a failure of SaaS. It is the brief for custom development: encode the rules and integrations that make your vertical work, without abandoning the product core.
Your vertical is not generic
Deposits, pack breaks, license gates, route rules, EDI partners. Industry logic does not fit a settings panel. It needs software that knows the job.
Integrations that are almost enough
Connectors sync the happy path. Exceptions, custom fields and bi-directional edge cases still land in spreadsheets or a developer who left last year.
Workflows only your desk knows
Rep ordering, multi-step approvals, quote-to-order, allocation by warehouse. If it only exists in someone's head, it is not a product feature yet.
03 / 08Scope
WHAT WE BUILDModules. Apps. Workflows.Integrations that hold.
Four kinds of work that turn a standard stack into your operating system.
Custom modules
Purpose-built modules on B2B Point and storefronts for pricing, visibility, packs, deposits and rules your vertical requires.
Private / custom apps
Shopify private apps, Woo plugins, admin embeds and buyer-facing tools that extend the platform without fighting it.
Individual workflows
Spec your process: approvals, rep-on-behalf, quote flows, allocation, returns. We encode it so the desk stops being the middleware.
Advanced integrations
Beyond standard connectors: EDI, marketplace feeds, custom ERP mappings, event-driven sync and partner APIs with monitoring.
04 / 08Surfaces
WHERE CODE LANDSBuilt on the stack you run.Not a side project in isolation.
Custom work belongs next to B2B Point, Shopify, WooCommerce and your ERP, so every app still sees the same companies, prices and stock.
B2B Point modules
Extend the wholesale brain
When Core, Portal or PIM need a capability that is not on the roadmap yet, or is unique to you, we build it as a maintainable module on the same engine.
- Commercial rules. contract logic, packs, deposits, credit edges that settings cannot express.
- Ops tools. admin screens and automations your team actually runs every day.
- Owned code. versioned, documented and handed over with the rest of your stack.
Shopify custom apps
Private apps & extensions
Checkout UI, customer account embeds, admin actions and backend apps that make Shopify behave like your wholesale operation.
- Checkout & account. terms, credit checks, quick order and reorder built into the buyer path.
- Admin productivity. tools for ops and reps that Admin was never designed to host.
- Sync with B2B Point. apps that consume the same prices, stock and companies as the engine.
WooCommerce plugins
Plugins that are yours
Not a marketplace grab-bag. Custom plugins for quote-to-order, group visibility, manufacturer catalogs and checkout logic you can maintain.
- Deep hooks. cart, checkout, emails and admin wired to your specification.
- Performance-aware. built for large catalogs, not demo-sized product sets.
- System-minded. designed to talk to B2B Point, PIM and ERP cleanly.
API & advanced bridges
When the connector is not enough
Custom middleware, EDI, partner APIs and event pipelines for the integrations that decide whether the desk trusts the system.
- Custom mappings. fields, packs and statuses that generic sync drops on the floor.
- EDI & partners. retailer and supplier formats that must not fail silently.
- Observability. logs, retries and alerts so ops sees problems before buyers do.
05 / 08Verticals
ANY DIRECTIONNot only a SaaS product.Software shaped to your vertical.
We customize for manufacturing, distribution, specialty trades and hybrid models. If your workflow is real, it can be specified and built.
Manufacturing
Factory rules.In software.
MOQ by pack, production slots, deposit SKUs, export docs. Modules that speak plant and trade, not retail checkout.
Distribution
Multi-brand.One brain.
Brand visibility, territory pricing, route-aware stock and credit holds encoded once, not per plugin.
Specialty & regulated
Compliance.As a feature.
License-gated catalogs, age or permit checks, controlled assortment. Custom apps that keep you sellable and audit-ready.
Your model
Any direction.You specify.
Hybrid fulfilment, marketplace glue, internal tools, partner portals. If it is a real workflow, we can specify and ship it.
06 / 08Process
SPEC → SHIPFrom specification.To owned software.
01Step Discovery & specification
We write the workflow down: actors, data, edge cases and success criteria. No build until the spec is something both sides can argue with.
02Step Architecture fit
Decide what lives in B2B Point, what is a storefront app, and what belongs next to the ERP. Avoid painting yourselves into a plugin corner.
03Step Build in the open
Weekly demos on staging against your real accounts and catalog. Scope changes are explicit, not discovered at go-live.
04Step Ship, own, extend
Handover with docs, monitoring and a backlog for the next vertical edge. Same team can grow it after launch.
07 / 08FAQ
QUESTIONSCommon questions
Straight answers before you brief a custom module or integration.
Is B2B Point only a SaaS product?
B2B Point is the product core. App Development is how we customize it and the platforms around it when your vertical or workflow is not out of the box. You get software that fits, not a forever backlog of workarounds.
When do we need a custom app vs configuration?
If a real rule, integration edge or workflow cannot be expressed safely in settings, it belongs in a module or app. We recommend config first, then custom code with a clear spec.
Who owns the code after delivery?
You do. Modules and private apps are delivered with documentation and access so your team or ours can maintain them. No black-box agency lock-in.
Can you build for Shopify and WooCommerce as well as B2B Point?
Yes. Private Shopify apps, Woo plugins, B2B Point modules and API bridges are the usual surfaces. The goal is one coherent system, not three disconnected customizations.
How do you handle unusual vertical requirements?
That is the brief. We start from your process and constraints, write a specification, then implement. Manufacturing, distribution, specialty and hybrid models are normal, not edge cases we dodge.
How is this different from hiring a freelance developer?
We already own the commerce context: pricing, companies, ERP sync and storefront patterns. Custom work lands on a stack we operate, with architecture decisions that survive the next catalog season.
Tell us what the platform will not do.We’ll specify the build.
A free session: workflow map, where code should live, effort range and whether configuration is enough. Custom modules, apps or advanced integrations.