Industrial · Latvia
Industrial B2B ecommerce for road and site equipment: ten verticals, net pricing, and expert-led purchasing.
Signs, barriers, marking paint, and site gear for Latvian contractors. The store has to speak job-site language and honour company price lists.
About CeļuBūve24
CeļuBūve24 supplies road construction and territory equipment across Latvia. It is the kind of catalog where buyers already know the part number and care about net price and pickup.
Retail templates fail here. Contractors need clear verticals, company accounts, and a store that feels like a specialist counter, not a fashion PDP.
Which challenges the client faced
Industrial buyers punish vague navigation and public price lists.
Verticals, not generic categories
Road signs, barriers, marking systems, and site gear needed a tree that matches how contractors think about the job.
Net pricing by account
List prices confuse trade buyers. Logged-in companies expect their terms without calling a rep for every order.
Expert purchasing paths
Specs, pickup, and assortment depth matter more than lifestyle photography.
Solutions we implemented
WooCommerce for content-rich verticals, B2B logic for accounts and net pricing.
Ten industrial verticals
Category architecture tuned for road and site work, findable for people who already know the product family.
Company accounts & net terms
Logged-in contractors see their pricing; guests get a clear path to request access.
Ops-ready checkout
Warehouse pickup and fulfilment options that match how industrial orders actually leave the yard.
Results of the project
A specialist industrial store that contractors can use the same week they need parts on site.
- Ten core verticals structured for road and territory work.
- Account pricing for trade buyers.
- A storefront that speaks contractor language, not generic retail.
Stack
Frequently asked questions
Context behind the build decisions.
Why WooCommerce for industrial B2B?
Content-heavy verticals, SEO landing pages, and custom account logic fit Woo well. B2B Point (or equivalent rules) carries pricing so the theme never reimplements net terms.
Do contractors need to register?
Trade pricing is account-gated. Guests can browse assortment and request access, the same pattern industrial buyers expect.
