Customer-specific price lists
Every retailer, dealer and Horeca account sees its own prices, discounts and assortment. Group lists, volume tiers and promo windows are configuration, not a 40-tab spreadsheet.
01 / 10Solutions
FOR DISTRIBUTORSSolutions · For Distributors
Every brand you carry,
one ordering portal.
B2B Point gives distributors and wholesalers a branded portal where retailers, dealers and Horeca order from your full multi-brand catalog at their own prices, with credit, routes and stock that match the warehouse. No re-typing. No parallel worlds.
02 / 10The problem
STATUS QUOHundreds of customers, thousands of SKUs.
Orders still arrive by phone?
A distributor's day is a flood of small, urgent orders: the café that calls at 7am, the retailer who emails a photo of a shelf, the dealer who wants “the usual, but double.” Your office re-types it all into the ERP, price lists drift, credit is checked too late, and pickers wait on half-finished tickets.
Meanwhile those same customers order from consumer suppliers in two clicks. B2B Point closes the gap: one branded portal for every account, their own prices and live stock, and every order landing pick-ready in your ERP and WMS.
03 / 10Capabilities
WHAT YOU GETBuilt for how distributors actually operate
Multi-brand catalogs, customer price lists, credit control and route-friendly reordering are first-class features, not workarounds bolted onto a consumer webshop.
Multi-brand, multi-supplier catalog
Thousands of SKUs from dozens of suppliers in one clean catalog. Supplier price and stock feeds update automatically, so what customers see is what your warehouse can ship.
One-click reorders
Past baskets, favourites and standing orders make the usual order a few taps. Perfect for Horeca and retailers who buy the same lines every week.
Credit limits & net terms
Net 15/30/60 per account with live credit checks at checkout. Overdue customers are held before the order ships, not discovered by accounting three weeks later.
Reps & routes on one screen
Field reps order on behalf during visits with real prices, live stock and credit standing. Territories keep every rep selling their own book.
ERP, WMS & accounting sync
Orders, multi-warehouse stock, prices and invoices flow both ways with your ERP, warehouse and books, so the portal, pickers and finance always agree.
Your distribution has its own logic? We'll build around it.
Delivery-day cutoffs per route, deposit and returnable-crate handling, supplier dropship rules, a connector for a legacy WMS. We analyse how your operation runs and build the missing piece. Software fitted to you, not the other way around.
04 / 10How it works
ONBOARDINGFrom first import to customers ordering themselves
Most distributors launch with their top 100 accounts in about three weeks, with our onboarding team importing and validating catalogs and price lists alongside yours.
Get a Quote →- 01
Import catalog & price lists
Products across all brands, customer accounts and price lists from the ERP or spreadsheets. We validate every customer's pricing with your team before anyone sees it.
- 02
Set your rules
Customer groups, minimum order values, delivery-day cutoffs, credit limits, net terms and rep territories. Configured to how you operate today, not a template you adopt.
- 03
Invite your customers
Start with your heaviest orderers. Each account logs into a branded portal with their prices and history already loaded, so the first order is a one-click repeat.
- 04
Orders flow to the warehouse
Confirmed orders sync into your ERP and WMS with stock allocated, credit checked and invoices flowing back. Pickers get clean, route-ready orders.
Every customer type
One order book for all your customers
Retailers, Horeca, dealers and institutional buyers order differently. B2B Point handles each, and everything lands in the same clean order stream.
Portal · Self-service
Customers orderthemselves.
Retailers and Horeca log in, see their price list and live availability, and reorder their usual basket in minutes, usually after closing time.
Reps · Routes · EDI
Every channel,same order stream.
Reps sell on their routes, key accounts keep their EDI, and everyone else uses the portal. One pipeline into the warehouse. No more parallel worlds.
Brands · Suppliers
Every supplier,one clean catalog.
Supplier feeds, manufacturer portals and your own stock share one catalog truth. Customers never see a brand that you cannot actually ship.
What you get
Margins yourCFO can trust.
Right price on every line, credit holds before shipping, and orders that arrive pick-ready. Fewer errors, faster routes, and margin that stops leaking through manual entry.
06 / 10Your stack
ALSO ON B2B POINTPortal alone is not enough
Distributors usually need the portal plus the systems around it. Connect the warehouse, sell on a storefront, or hand manufacturers a cleaner channel upstream.
91%of orders become self-service
14hsaved per team, every week
62%fewer order entry errors
“We carry 14 brands and 6,000 SKUs. Before, three people did nothing but type orders from voicemail. Now customers order overnight at their own prices, and the morning starts with picking, not phone calls.”
08 / 10Case studies
PROOF OF WORKDistributors who made the switch
Teams who moved from phone, fax and spreadsheets to a self-serve order book.
+38%reorder rate in 6 months
“Bars and shops reorder on their phones now. Our reps finally sell instead of re-typing orders from voicemail.”
Brauhaus · Beverage wholesaleRead story →
14hsaved every week on admin
“Price lists, stock and invoices used to live in five spreadsheets. Now it's one portal, and zero Monday-morning corrections.”
Nordvik · Home goods distributionRead story →
2.4×online wholesale revenue in year one
“Contract pricing per account was the blocker. B2B Point handled it out of the box, synced live with NetSuite.”
Veldt Supply · Industrial distributionRead story →
91%of orders now self-serve
“Reps still own the key accounts. Everyone else reorders by portal with the right brand mix and credit limits. Routes stay clean.”
Route & Co · Multi-brand wholesaleRead story →
Industries
Whatever you distribute, it fits
Expiry dates and delivery routes, size runs and dealer fitments, deposits and returnable crates. The rules of your industry are built in.
Don’t see yours?. The rules engine adapts to any product logic.
09 / 10FAQ
OBJECTIONSCommon questions from distributors
We have hundreds of customers, each with different prices. Can that be managed?
That's the core of the platform. Prices are layered: base lists per customer group, volume tiers on top, and account-specific overrides where you negotiated a deal. Change once; portal, confirmations and invoices all reflect it.
Our catalog comes from dozens of suppliers. How do updates stay current?
Supplier data comes in however they can deliver it: API, EDI, CSV, XML or a manufacturer feed. Product data, cost prices and availability refresh on a schedule you choose, so the customer catalog stays honest.
Can we keep our delivery-day and route logic?
Yes. Order cutoffs, delivery days per area, minimums for free delivery and route assignments match how you deliver today. A café ordering Tuesday for Thursday still gets the right cutoff.
How does credit control work with net terms customers?
Each account has a credit limit and payment terms synced with your accounting system. At checkout the platform checks open invoices and the new order value. Inside the limit, the order proceeds; over it, the order is held for approval.
Some items we stock, some we dropship. Does that work in one order?
Yes. Hybrid fulfilment is standard. Per product you decide: ship from your warehouse, dropship from the supplier, or whichever has stock. One cart, one invoice story, one stream into ops.
See your distribution on B2B Point
Bring a price list and a handful of customer accounts to a 30-minute call. We'll set up a portal with your own catalog and show exactly how your retailers, dealers and Horeca will order.